As a cantonal tourism organisation, Zug Tourism is committed to ensuring Zug is promoted and appreciated as a tourism region together with its service providers and partners. Through marketing activities, it supports and promotes offers, projects and cooperative ventures, networks players in the tourism industry and builds up a common awareness of tourism.

Zug Tourism provides information to and advises people seeking recreation, holiday guests, business travellers and locals and helps them to experience exciting moments that lead to lasting memories of our diverse region.